An image of a stereotypically rich man requires three principle things: a top hat, a monocle, and a hand on his newly bought, glorious Rolls-Royce. Indeed, the automobile company has become synonymous with regal and sophisticated luxury, corresponding to their absolute standard of production perfection and their highly selective consumer market.
The company began as a British collaboration in 1904 between Frederick Henry Royce, an electrical and mechanical businessman, and Charles Stewart Rolls, the proprietor of a company that sold well-crafted cars in London. Since then, the company has become iconic for it’s engineering par excellence, outstanding quality, and established reliability. The founders of the company envisaged an automobile that would set speed and stamina records while functioning nearly soundlessly. This intention is evident in the monikers of the various models, all named after traditionally silent entities: Wraiths, Spirits, Clouds, Phantoms, and the recently released Ghost. The automobile’s achievement of this ideal has led to it being used as the ideal parade car, showcasing and embodying a distinctive mix of elegance, grandeur, and potency.
Rolls-Royce owes its concrete reputation as the paragon of British luxury from their painstaking attention to detail. Each car is hand-assembled and signed by its craftsman, and once purchased the car will bear the name of the owner, along with a documentation of every stage of production of the Rolls-Royce. The interiors are meticulously selected from Bavarian bulls and the wood detailing has a flawless veneer, where the left and right sides of the car are mirror images of each other. The passenger seats are elevated with an almost flat floor, thus easing passenger entry and being custom made for being chauffeur driven. The art-deco night-time ambient LED lights render elegant lighting within the car, while the sound system designed by Lexicon, an upscale equipment manufacturer, provides clear and distortion-free sound that makes it one of the best automobile audios. The synthesis of impeccable design and hand-crafted assembly are what cement the Rolls-Royce’s position as the quintessential luxury car.